Ph.D., M. Com (Marketing), UGC-NET (JRF)

Marketing Management, Consumer Behaviour, Digital Marketing

Consumer Behaviour

1. (2022). The Antecedents of Instagram Store Purchase Intention: Exploring the Role of Trust in Social Commerce. Published online in Vision: The Journal of Business Perspective. [Indexed: Scopus; ABDC]
2. (2021). The Antecedents of Intention to Purchase Authentic Handloom Apparel in India: A case of Banarasi Silk Apparel Consumers. SCMS Journal of Indian Management, 18(4). [Indexed: Scopus, UGC-Care]
3. (2021). Visual Merchandising and Impulsive Purchase Tendency: An Empirical Study of Consumers in Apparel Sector. Management Insight, 17(2), 73-80. [Indexed: Google Scholar, Crossref]
4. (2020). Impact of antecedents of online learning on learner’s satisfaction in higher education: An empirical investigation on Commerce and Management students in the COVID era. SMS Journal of Entrepreneurship & Innovation, 7(1), 77-88. [Indexed: Google Scholar]
5. (2020). An empirical analysis of the causal relationship between NPA and its determinants in Yes Bank. NMIMS Management Review, 38(2), 17-30. [Indexed: Web of Science ESCI]
6. (2020). An Empirical Analysis of India's Export with BRICS Nation: A Case Study of Silk Product. Pacific Business Review International, 12(9), 71-77. [Indexed: Web of Science ESCI]
7. (2019). India's Foreign Trade of Agricultural Products: A Study of Composition and Direction of Trade. Saaransh RKG Journal of Management, 11(1), 56-65. [UGC approved]

Publication in Conference Proceedings

1. (2020). Post Covid-19 Tourism Sector: A Setback as Usual or A Boost Unusual. A Handbook on Industry 4.0: Exploring New Horizons and Challenges for New Normal post Covid-19. ISBN: 978-93-5407-414-1